Johansson, J. K. (2006). Global Marketing: Foreign Entry,Local Marketing & Global Management (4th Ed.). New York: McGraw-Hill.
Chicago Style CitationJohansson, Johny K. Global Marketing: Foreign Entry,Local Marketing & Global Management. 4th Ed. New York: McGraw-Hill, 2006.
MLA CitationJohansson, Johny K. Global Marketing: Foreign Entry,Local Marketing & Global Management. 4th Ed. New York: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.