Lovelock,Christoper. (1999). Principles of Service Marketing and Management (Second Edition.). New Jersey: Pearson.
Chicago Style CitationLovelock,Christoper. Principles of Service Marketing and Management. Second Edition. New Jersey: Pearson, 1999.
MLA CitationLovelock,Christoper. Principles of Service Marketing and Management. Second Edition. New Jersey: Pearson, 1999.
Warning: These citations may not always be 100% accurate.