APA Citation

Mullins, J., & Walker, O. C. (2006). Marketing strategy: A decision-focused approach. New York: McGraw-Hill /Irwin.

Chicago Style Citation

Mullins, John, and Orville C. Walker. Marketing Strategy: A Decision-focused Approach. New York: McGraw-Hill /Irwin, 2006.

MLA Citation

Mullins, John, and Orville C. Walker. Marketing Strategy: A Decision-focused Approach. New York: McGraw-Hill /Irwin, 2006.

Warning: These citations may not always be 100% accurate.