Marketing strategy : a decision-focused approach

Other Authors: Mullins, John, Walker, Orville C
Format: Open Shelf
Published: New York: McGraw-Hill /Irwin, 2006.
Subjects:
LEADER 00633pamja2200229 4500
001 0000077531_0015
005 20170620090000.0
005 20160504153339.0
020 |a 0071116745  
037 |a Rima Ent. 
040 |c KPMSI 
090 0 0 |a HF 5415.13.M373  
245 1 0 |a Marketing strategy :   |b a decision-focused approach   |c Walker, Jr, John W.Mullins. 
260 |a New York:   |b McGraw-Hill /Irwin,   |c 2006. 
300 |a xvi,346p.:   |b ill;   |c 26 cm.. 
650 0 |a Marketing-Management  
700 0 |a Mullins, John  
700 0 |a Walker, Orville C  
999 |a 0000139654 
999 |a 0000139655 
999 |a 0000139656 
999 |a 0000139657