Marketing strategy : a decision-focused approach
Other Authors: | Mullins, John, Walker, Orville C |
---|---|
Format: | Open Shelf |
Published: |
New York:
McGraw-Hill /Irwin,
2006.
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Subjects: |
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245 | 1 | 0 | |a Marketing strategy : |b a decision-focused approach |c Walker, Jr, John W.Mullins. |
260 | |a New York: |b McGraw-Hill /Irwin, |c 2006. | ||
300 | |a xvi,346p.: |b ill; |c 26 cm.. | ||
650 | 0 | |a Marketing-Management | |
700 | 0 | |a Mullins, John | |
700 | 0 | |a Walker, Orville C | |
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