Marketing strategy : a decision-focused approach
| Other Authors: | Mullins, John, Walker, Orville C |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill /Irwin,
2006.
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| Subjects: |
| Physical Description: |
xvi,346p.: ill; 26 cm.. |
|---|---|
| ISBN: |
0071116745 |