Marketing research : methodological foundations
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Iacobucci, Dawn. |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson,
South-Western, 2005.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xxi,697p.: ill; 26 cm.. |
|---|---|
| ISBN: |
0324225091 |