Churchill, G. A., & Iacobucci, D. (2005). Marketing research: Methodological foundations (9th ed.). Mason, Ohio: Thomson.
Chicago Style CitationChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 9th ed. Mason, Ohio: Thomson, 2005.
MLA CitationChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 9th ed. Mason, Ohio: Thomson, 2005.
Warning: These citations may not always be 100% accurate.