Basic marketing Research : A Desicion-Making Approach
| Main Author: | Mahotra,Naresh K |
|---|---|
| Other Authors: | Peterson,Mark |
| Format: | Open Shelf |
| Published: |
Upper Saddle River,New Jersey:
Pearson /Prentice Hall,
2006.
|
| Edition: | 2nd Ed. |
| Subjects: |
| Physical Description: |
xl,631p.: col,ill; 27 cm. + 1 ROM Rom (4 3 /4 in). |
|---|---|
| Bibliography: |
Includes Bibliographical Reference (p. 593-600)and Index |
| ISBN: |
0131971212 |