Mahotra,Naresh K, & Peterson,Mark. (2006). Basic marketing Research: A Desicion-Making Approach (2nd Ed.). Upper Saddle River,New Jersey: Pearson /Prentice Hall.
Chicago Style CitationMahotra,Naresh K, and Peterson,Mark. Basic Marketing Research: A Desicion-Making Approach. 2nd Ed. Upper Saddle River,New Jersey: Pearson /Prentice Hall, 2006.
MLA CitationMahotra,Naresh K, and Peterson,Mark. Basic Marketing Research: A Desicion-Making Approach. 2nd Ed. Upper Saddle River,New Jersey: Pearson /Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.