Essentials of marketing

Main Author: Lamb, Charles W
Other Authors: McDaniel, Carl, Hair, Joseph F
Format: Open Shelf
Published: Mason, OH: South-Western Cengage Learning, 2006.
Edition: 6 th ed..
Subjects:
LEADER 00930pamja2200325 4500
001 0000077472_0034
005 20190509090000.0
005 20160504153321.0
020 |a 9780324584424  
037 |a Love Reading 
037 |a Koperasi USM 
037 |a V.S Media 
040 |a Lib. of Congress 
090 0 0 |a HF 5415 .L36  
100 1 |a Lamb, Charles W  
245 1 0 |a Essentials of marketing   |c Charles W. Lamb, Joseph f. Hair, Jr, Carl McDaniel. 
250 |a 6 th ed.. 
260 |a Mason, OH:   |b South-Western Cengage Learning,   |c 2006. 
300 |a xxix; 546 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
650 0 |a Marketing - Mangement  
700 0 |a McDaniel, Carl  
700 0 |a Hair, Joseph F  
740 0 |a Essentials of marketing 
999 |a 0000131318 
999 |a 0000131319 
999 |a 0000131320 
999 |a 0000223571 
999 |a 0000223572