Essentials of marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | McDaniel, Carl, Hair, Joseph F |
| Format: | Open Shelf |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2006.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Physical Description: |
xxix; 546 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324584424 |