Essentials of marketing

Main Author: Lamb, Charles W
Other Authors: McDaniel, Carl, Hair, Joseph F
Format: Open Shelf
Published: Mason, OH: South-Western Cengage Learning, 2006.
Edition: 6 th ed..
Subjects:
Physical Description: xxix; 546 p.: ill.; 28 cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780324584424