Lamb, C. W., McDaniel, C., & Hair, J. F. (2006). Essentials of marketing (6 th ed.). Mason, OH: South-Western Cengage Learning.
Chicago Style CitationLamb, Charles W., Carl McDaniel, and Joseph F. Hair. Essentials of Marketing. 6 th ed. Mason, OH: South-Western Cengage Learning, 2006.
MLA CitationLamb, Charles W., Carl McDaniel, and Joseph F. Hair. Essentials of Marketing. 6 th ed. Mason, OH: South-Western Cengage Learning, 2006.
Warning: These citations may not always be 100% accurate.