APA Citation

Lamb, C. W., McDaniel, C., & Hair, J. F. (2006). Essentials of marketing (6 th ed.). Mason, OH: South-Western Cengage Learning.

Chicago Style Citation

Lamb, Charles W., Carl McDaniel, and Joseph F. Hair. Essentials of Marketing. 6 th ed. Mason, OH: South-Western Cengage Learning, 2006.

MLA Citation

Lamb, Charles W., Carl McDaniel, and Joseph F. Hair. Essentials of Marketing. 6 th ed. Mason, OH: South-Western Cengage Learning, 2006.

Warning: These citations may not always be 100% accurate.