Marketing strategy
| Main Author: | Ferrall, O.C |
|---|---|
| Other Authors: | Hartline, Micheal D |
| Format: | Reference |
| Published: |
Mason, OH:
Thomson,
South-Western, 2008.
|
| Edition: | 4 th ed.. |
| Subjects: |
| Physical Description: |
xxii; 717 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324544268 |