Marketing essentials

Main Author: Mc Daniel, Carl
Other Authors: Hair, Joseph F, Lamb, Charles W
Format: Reference
Published: Mason, OH: Thomson, South-Western, 2007.
Edition: 5 th ed..
Subjects:
LEADER 00711pamna2200241 4500
001 0000077446_0034
005 20170719090000.0
005 20160504153314.0
020 |a 0324366078  
037 |a V.S Media 
040 |a Lib. of Congress 
090 0 0 |a HF 5415  
100 1 |a Mc Daniel, Carl  
245 1 0 |a Marketing essentials   |c Carl McDaniel, Charles W. Lamb, Jr, Joseph F. Hair, Jr. 
250 |a 5 th ed.. 
260 |a Mason, OH:   |b Thomson,   |c South-Western,   |c 2007. 
300 |a xxiii; 549 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Hair, Joseph F  
700 0 |a Lamb, Charles W  
740 0 |a Marketing essentials 
999 |a 0000131276