Marketing essentials
| Main Author: | Mc Daniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F, Lamb, Charles W |
| Format: | Reference |
| Published: |
Mason, OH:
Thomson,
South-Western, 2007.
|
| Edition: | 5 th ed.. |
| Subjects: |
| Physical Description: |
xxiii; 549 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324366078 |