APA Citation

Mc Daniel, C., Hair, J. F., & Lamb, C. W. (2007). Marketing essentials (5 th ed.). Mason, OH: Thomson.

Chicago Style Citation

Mc Daniel, Carl, Joseph F. Hair, and Charles W. Lamb. Marketing Essentials. 5 th ed. Mason, OH: Thomson, 2007.

MLA Citation

Mc Daniel, Carl, Joseph F. Hair, and Charles W. Lamb. Marketing Essentials. 5 th ed. Mason, OH: Thomson, 2007.

Warning: These citations may not always be 100% accurate.