Marketing research : an applied orientation

Main Author: Malhotra, Naresh K
Format: Open Shelf
Published: Upper Saddle River, New Jersey: Pearson, 2007.
Edition: 5 th ed..
Subjects:
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005 20170719090000.0
005 20160504153306.0
020 |a 0132279177  
037 |a V.S Media 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.2  
100 1 |a Malhotra, Naresh K  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 |a 5 th ed.. 
260 |a Upper Saddle River, New Jersey:   |b Pearson,   |c 2007. 
300 |a xxvi; 124 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research - Methodology  
740 0 |a Marketing research 
999 |a 0000131236