Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson,
2007.
|
| Edition: | 5 th ed.. |
| Subjects: |
| Physical Description: |
xxvi; 124 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132279177 |