Malhotra, N. K. (2007). Marketing research: An applied orientation (5 th ed.). Upper Saddle River, New Jersey: Pearson.
Chicago Style CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 5 th ed. Upper Saddle River, New Jersey: Pearson, 2007.
MLA CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 5 th ed. Upper Saddle River, New Jersey: Pearson, 2007.
Warning: These citations may not always be 100% accurate.