Account Planning Group, & Cooper,Alan. (1997). How To Plan Advertising (2nd Ed.). London: Thomson.
Chicago Style CitationAccount Planning Group, and Cooper,Alan. How To Plan Advertising. 2nd Ed. London: Thomson, 1997.
MLA CitationAccount Planning Group, and Cooper,Alan. How To Plan Advertising. 2nd Ed. London: Thomson, 1997.
Warning: These citations may not always be 100% accurate.