APA Citation

Tapp,Alan. (2005). Principles Of Direct And Database Marketing (3rd Ed.). London: Pitman Pub.

Chicago Style Citation

Tapp,Alan. Principles Of Direct And Database Marketing. 3rd Ed. London: Pitman Pub, 2005.

MLA Citation

Tapp,Alan. Principles Of Direct And Database Marketing. 3rd Ed. London: Pitman Pub, 2005.

Warning: These citations may not always be 100% accurate.