Marketing Research
| Main Author: | Cooper,Donald R |
|---|---|
| Other Authors: | Schindler, Pamela S. |
| Format: | Reference |
| Published: |
New York:
McGrawHill /Irwin,
2006.
|
| Subjects: |
| Physical Description: |
xix,789p.: col.ill; 28 cm.. |
|---|---|
| Bibliography: |
Includues bibliographical references and index |
| ISBN: |
0072837861 |