Cover Image

Principles Of Advertising & IMC

Main Author:	Duncan,Tom
Format:	Open Shelf
Published:	New York: McGrawHill Irwin, 2005.
Edition:	2nd Ed..
Subjects:	Brand Name Products > Marketing > Management

Similar Items

Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century
by: Aitchison, Jim
Published: (2001)

Advertising & IMC : principles & practice
by: Morarty, Sandra E. (Sandra Ernst)

Adverstsing : principles and effective IMC practice
Published: (2007)

Excellence in brand advertising
by: Osterman, Jim
Published: (2007)

Retail marketing and branding : a definitive guide to maximizing ROI
by: Perrey, Jesko.
Published: (2013)

Harvard Business Review on Marketing

Behind powerful brands : from strategy to campaign
by: Jones, John Philip
Published: (2000)

Branding and product design : : an integrated perspective /
by: Hestad, Monika
Published: (2013)

Don't mess with the logo : the straight talker's bible of branding
by: Edge, Jon
Published: (2009)

Brand resilience: managing risk and recovery in a high-speed world.
by: Copulsky, Jonathan R.
Published: (2011)

Advertising media planning : a brand management approach
by: Kelley, Larry D.
Published: (2007)

Top design series II brand : restaurant fashion culture promotion food & beverage other designer index.
Published: (2015)

How To Advertise : Building Brands And Business In The New Marketing World
by: Roman,Kenneth
Published: (2003)

Social Boom : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt-by the global authority on sales, attitude, trust and loyalty
by: Gitomer, Jeffrey H.
Published: (2011)

Brand management : Principles and practices
by: Dutta, Kirti
Published: (2012)

Customers first : dominate your market by winning them over where it counts the most
by: Bueno, Bolivar J.
Published: (2012)

Brand identity
Published: (1990)

Managing Product Management : Empowering Your Organization To Produce Competitive Products And Brands
by: Steven Haines
Published: (2012)

Managing product management: empowering your organization to produce competitive products and brands.
by: Haines, Steven
Published: (2012)

Designing brand identity : an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

Designing brand identity : an essential guide for the whole branding team
by: Wheeler, Alina.
Published: (2013)

Brand management : principles and practices
by: Dutta, Kirti
Published: (2012)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global
by: Gregory, James R.
Published: (2007)

Introduction to marketing communication : an integrated approach
by: Burnett, John, 1944- .
Published: (1998)

Manager's guide to marketing, advertising, and publicity
by: Callen, Barry
Published: (2010)

The art of product development : from concept to market
by: Frand, Erwin A.
Published: (1992)

Advrtising campaign strategy : a guide to marketing communication plans
by: Parente, Donald
Published: (2004)

Strategic Brand Management : Building,Measuring And Managing Brand Equity
by: Keller,Kevin Lane
Published: (2003)

Product management
by: Lehman, Donald R.
Published: (2005)

Product management.
by: Lehmann, Donald R., Winer, Russell S.
Published: (2005)

The New strategic brand management : advanced insights and strategic thinking
by: Kapferer,Jean - Noel
Published: (2012)

What customers want : using outcome-driven innovation to create break through products and services
by: Ulwick,Anthony W.,
Published: (2005)

401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
by: Feltenstein, Tom
Published: (2005)

Media and advertising management : new trends
by: Chatterjee, Sabya Sachi
Published: (2006)

Principles of marketing
by: Khatibi, Ali
Published: (2005)

Mastering on line marketing
by: Meyerson, Mitch

Asian branding a great way to fly
by: Batey, Ian
Published: (2002)

Waiting for your cat to bark?: persuading customers when they ignore marketing.
by: Eisenberg, Bryan
Published: (2006)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan
Published: (2005)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan
Published: (2005)

Warning: fopen(C:\Windows\TEMP\vufind_sessions/sess_4jg55fgj77eq5o8miv2aef6rs1): failed to open stream: No space left on device in D:\vufind\module\VuFind\src\VuFind\Session\File.php on line 153
Cannot write session to C:\Windows\TEMP\vufind_sessions/sess_4jg55fgj77eq5o8miv2aef6rs1