Principles Of Advertising & IMC
| Main Author: | Duncan,Tom |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGrawHill Irwin,
2005.
|
| Edition: | 2nd Ed.. |
| Subjects: |
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| 001 | 0000077276_0034 | ||
| 005 | 20170620090000.0 | ||
| 005 | 20160504152929.0 | ||
| 020 | |a 0072956151 | ||
| 040 | |c KPMSI | ||
| 090 | 0 | 0 | |a HF5415.13 |
| 100 | 1 | |a Duncan,Tom | |
| 245 | 1 | 0 | |a Principles Of Advertising & IMC |c Tom Duncan. |
| 250 | |a 2nd Ed.. | ||
| 260 | |a New York: |b McGrawHill Irwin, |c 2005. | ||
| 300 | |a xxvii,774p.: |b col.ill; |c 28 cm.. | ||
| 504 | |a Includess Bibliographical Reference and Index | ||
| 650 | 0 | |a Brand Name Products |x Marketing |x Management | |
| 999 | |a 0000131049 | ||