Principles Of Advertising & IMC
| Main Author: | Duncan,Tom |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGrawHill Irwin,
2005.
|
| Edition: | 2nd Ed.. |
| Subjects: |
| Physical Description: |
xxvii,774p.: col.ill; 28 cm.. |
|---|---|
| Bibliography: |
Includess Bibliographical Reference and Index |
| ISBN: |
0072956151 |