APA Citation

Duncan,Tom. (2005). Principles Of Advertising & IMC (2nd Ed.). New York: McGrawHill Irwin.

Chicago Style Citation

Duncan,Tom. Principles Of Advertising & IMC. 2nd Ed. New York: McGrawHill Irwin, 2005.

MLA Citation

Duncan,Tom. Principles Of Advertising & IMC. 2nd Ed. New York: McGrawHill Irwin, 2005.

Warning: These citations may not always be 100% accurate.