The Rise Of Consumer Power : Adopting The Right Marketing Communication Strategies

Main Author: Schuster,Camille P
Format: Open Shelf
Published: Singapore: Pearson /Prentice Hall, 2004.
Subjects:
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020 |a 013067043X  
037 |a Rima Ent. 
040 |c KPMSI 
090 0 0 |a HF5415.127  
100 1 |a Schuster,Camille P  
245 1 0 |a The Rise Of Consumer Power :   |b Adopting The Right Marketing Communication Strategies   |c Camille P. Schuster. 
260 |a Singapore:   |b Pearson /Prentice Hall,   |c 2004. 
300 |a xvii,132p.:   |b ill;   |c 24 cm.. 
504 |a Includes Bibliographical References and Index 
650 0 |a Consumer Behavior  
650 0 |a Target Marketing  
999 |a 0000130979