The Rise Of Consumer Power : Adopting The Right Marketing Communication Strategies
| Main Author: | Schuster,Camille P |
|---|---|
| Format: | Open Shelf |
| Published: |
Singapore:
Pearson /Prentice Hall,
2004.
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| Subjects: |
| Physical Description: |
xvii,132p.: ill; 24 cm.. |
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| Bibliography: |
Includes Bibliographical References and Index |
| ISBN: |
013067043X |