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| LEADER |
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| 005 |
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| 020 |
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|a 9780470721674
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| 037 |
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|a Landasan
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415.13
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| 100 |
1 |
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|a Strauss, Ralf E
|
| 245 |
1 |
0 |
|a Marketing planning by design :
|b systematic planning for successful marketing strategi
|c Ralf e. Strauss.
|
| 260 |
|
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|a Chichester, England:
|b Hoboken, NJ:
|b Wiley,
|c 2008.
|
| 300 |
|
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|a xii; 350 p.:
|b ill.;
|c 25 cm..
|
| 504 |
|
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|a Includes bibliographical references
|
| 650 |
|
0 |
|a Strategic - planning
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 740 |
0 |
|
|a Marketing planning by design
|
| 999 |
|
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|a 0000130836
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