Marketing planning by design : systematic planning for successful marketing strategi
| Main Author: | Strauss, Ralf E |
|---|---|
| Format: | Open Shelf |
| Published: |
Chichester, England:
Hoboken, NJ: Wiley,
2008.
|
| Subjects: |
| Physical Description: |
xii; 350 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780470721674 |