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| LEADER |
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| 001 |
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| 005 |
20170719090000.0 |
| 005 |
20160504153505.0 |
| 020 |
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|a 1412914760
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| 037 |
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|a Landasan
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| 040 |
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|a lib of Congress
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| 090 |
0 |
0 |
|a HF 5415.127
|
| 100 |
1 |
|
|a Mooij, Marieke K. de
|
| 245 |
1 |
0 |
|a Global marketing and adverstising :
|b understanding cultural paradoxes
|c Marieke de Mooji.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Thousand Oaks, California:
|b Sage Pub,
|c 2005.
|
| 300 |
|
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|a xvi; 269 p.:
|b ill.;
|c 26 cm..
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising - cross - cultural studies
|
| 650 |
|
0 |
|a Consumer behavior - Cultural Cultural studies
|
| 650 |
|
0 |
|a Target marketing - cross - cultural studies
|
| 740 |
0 |
|
|a Global marketing and adverstising
|
| 999 |
|
|
|a 0000130805
|
