Description: Global marketing and adverstising :

Main Author:	Mooij, Marieke K. de
Format:	Open Shelf
Published:	Thousand Oaks, California: Sage Pub, 2005.
Edition:	2nd ed.
Subjects:	Advertising - cross - cultural studies Consumer behavior - Cultural Cultural studies Target marketing - cross - cultural studies

Physical Description:	xvi; 269 p.: ill.; 26 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	1412914760