The online advertising playbook : proven strategies and tested tactics from the Advertising and Research Foundation

Corporate Authors: Advertising Research Foundation
Format: Open Shelf
Published: Hoboken, New Jersey: John Wiley & Sons, 2007.
Subjects:
LEADER 00732pamja2200205 4500
001 0000077071_0034
005 20170719090000.0
005 20160504153504.0
020 |a 9780470051054  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a HF 6146.I58  
245 1 0 |a The online advertising playbook :   |b proven strategies and tested tactics from the Advertising and Research Foundation   |c Joseph [Plummer...et al]. 
260 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2007. 
300 |a xvi; 299 p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Internet advertising  
710 2 |a Advertising Research Foundation  
740 0 |a The online advertising playbook 
999 |a 0000130796