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| LEADER |
00709pamja2200217 4500 |
| 001 |
0000077067_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153502.0 |
| 020 |
|
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|a 9780470119860
|
| 037 |
|
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|a Landasan
|
| 040 |
|
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|a Lib. of Congress
|
| 090 |
0 |
0 |
|a HF 5826.5
|
| 245 |
1 |
0 |
|a Kellogg on advertising & Media :
|b the Kellogg School of Management
|c edited by Bobby J. Calder.
|
| 260 |
|
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|a Hoboken, NJ:
|b Kellogg Graduate School of Management,
|c 2008.
|
| 300 |
|
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|a iii; 292 p.:
|b ill.;
|c 24 cm..
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
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0 |
|a Advertising media planning
|
| 700 |
0 |
|
|a Calder, Bobby J.
|
| 710 |
2 |
|
|a J.L Kellogg Graduate School of Management
|
| 740 |
0 |
|
|a Kellogg on advertising & Media
|
| 999 |
|
|
|a 0000130791
|
