Kellogg on advertising & Media : the Kellogg School of Management
| Corporate Authors: | J.L Kellogg Graduate School of Management |
|---|---|
| Other Authors: | Calder, Bobby J. |
| Format: | Open Shelf |
| Published: |
Hoboken, NJ:
Kellogg Graduate School of Management,
2008.
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| Subjects: |
| Physical Description: |
iii; 292 p.: ill.; 24 cm.. |
|---|---|
| ISBN: |
9780470119860 |