10 ways to screw up and ad campaign ... and how to create ones that work

Main Author: Cohen, Barry H
Format: Open Shelf
Published: Avon, MA: Adams Media, 2006.
Subjects:
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001 0000077065_0034
005 20170719090000.0
005 20160504153502.0
020 |a 9781598690828  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a HF 5823  
100 1 |a Cohen, Barry H  
245 1 0 |a 10 ways to screw up and ad campaign ... and how to create ones that work   |c Barry H. Cohen. 
260 |a Avon, MA:   |b Adams Media,   |c 2006. 
300 |a vii; 262 p.;   |c 22 cm.. 
500 |a Includes index 
650 0 |a Small business  
650 0 |a Advertising  
740 0 |a 10 ways to screw up and ad campaign ... and how to create ones that work 
740 0 |a Ten ways to screw up an ad campaign 
999 |a 0000130789