10 ways to screw up and ad campaign ... and how to create ones that work
| Main Author: | Cohen, Barry H |
|---|---|
| Format: | Open Shelf |
| Published: |
Avon, MA:
Adams Media,
2006.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
vii; 262 p.; 22 cm.. |
| ISBN: |
9781598690828 |