APA Citation

Cohen, B. H. (2006). 10 ways to screw up and ad campaign ... and how to create ones that work. Avon, MA: Adams Media.

Chicago Style Citation

Cohen, Barry H. 10 Ways to Screw Up and Ad Campaign ... and How to Create Ones That Work. Avon, MA: Adams Media, 2006.

MLA Citation

Cohen, Barry H. 10 Ways to Screw Up and Ad Campaign ... and How to Create Ones That Work. Avon, MA: Adams Media, 2006.

Warning: These citations may not always be 100% accurate.