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| LEADER |
00760pamja2200217 4500 |
| 001 |
0000077059_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153501.0 |
| 020 |
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|a 9780749450243
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| 037 |
|
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|a Landasan
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| 040 |
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|a Lib. of Congress
|
| 090 |
0 |
0 |
|a HF 5822
|
| 100 |
1 |
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|a Du Plessis, Erik
|
| 245 |
1 |
0 |
|a The advertised mind :
|b ground-breaking insights into how our brains respond to advertising
|c Erik Du Plessis.
|
| 260 |
|
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|a London; Philadelphia:
|b Kogan Page,
|c 2008.
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| 300 |
|
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|a xxiv; 232 p.:
|b ill.;
|c 24 cm..
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Adversiting - Research
|x Human information processing - Research
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects
|
| 740 |
0 |
|
|a The advertised mind
|
| 999 |
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|a 0000130783
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