Cohen, B. H. (2006). 10 ways to screw up an and campaign... and how to create ones that work. Avon, MA: Adams Media.
Chicago Style CitationCohen, Barry H. 10 Ways to Screw Up an and Campaign... and How to Create Ones That Work. Avon, MA: Adams Media, 2006.
MLA CitationCohen, Barry H. 10 Ways to Screw Up an and Campaign... and How to Create Ones That Work. Avon, MA: Adams Media, 2006.
Warning: These citations may not always be 100% accurate.