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| LEADER |
00676pamja2200205 4500 |
| 001 |
0000077050_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153500.0 |
| 020 |
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|a 0750652942
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| 037 |
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|a ZAA Murni
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415.1255
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| 100 |
1 |
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|a Copley, Paul
|
| 245 |
1 |
0 |
|a Marketing communications management :
|b concepts and theories, cases and practices
|c Paul Copley.
|
| 260 |
|
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|a Burlington, MA:
|b Elsevier Butterworth - Heinemann,
|c 2004.
|
| 300 |
|
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|a xiv; 441 p.;
|c 28 cm..
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 740 |
0 |
|
|a Marketing communications management
|
| 999 |
|
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|a 0000130772
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