Marketing communications management : concepts and theories, cases and practices
| Main Author: | Copley, Paul |
|---|---|
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier Butterworth - Heinemann,
2004.
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| Subjects: |
| Physical Description: |
xiv; 441 p.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750652942 |