Creative strategy in advertising

Main Author: Drewniany, BonnieL
Other Authors: Jewler, A. Jerome
Format: Open Shelf
Published: Boston, MA: Thomson Wadsworth, 2008.
Edition: 9 th ed..
Subjects:
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020 |a 9780495096207  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a HF 5825  
100 1 |a Drewniany, BonnieL  
245 1 0 |a Creative strategy in advertising   |c Bonnie L. Drewniany, A Jerome Jewler. 
250 |a 9 th ed.. 
260 |a Boston, MA:   |b Thomson Wadsworth,   |c 2008. 
300 |a xiv; p.:   |b ill.;   |c 26 cm.. 
500 |a Jewler's name appears first on the previous edition 
504 |a Includes index 
650 0 |a Advertising copy  
650 0 |a Advertising layout typography  
700 0 |a Jewler, A. Jerome  
999 |a 0000130768