Creative strategy in advertising

Main Author: Drewniany, BonnieL
Other Authors: Jewler, A. Jerome
Format: Open Shelf
Published: Boston, MA: Thomson Wadsworth, 2008.
Edition: 9 th ed..
Subjects:
Item Description: Jewler's name appears first on the previous edition
Physical Description: xiv; p.: ill.; 26 cm..
Bibliography: Includes index
ISBN: 9780495096207