The little blue book of advertising : fifty-two small ideas that can make a big difference

Main Author: Lance, Steve
Other Authors: Woll, Jeff
Format: Open Shelf
Published: New York, NY: Protfilio, Penguin, 2006.
Subjects:
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005 20170719090000.0
005 20160504153457.0
020 |a 1591841240  
037 |a landasan 
040 |a Lib. of Congress 
090 0 0 |a HB 5823  
100 1 |a Lance, Steve  
245 1 0 |a The little blue book of advertising :   |b fifty-two small ideas that can make a big difference   |c Steve Lance and Jeff Woll. 
260 |a New York, NY:   |b Protfilio,   |c Penguin,   |c 2006. 
300 |a xvii; 270 p.:   |b ill';   |c 20 cm.. 
504 |a Includes bibliographical references 
650 0 |a Advertising - Handbooks, manuals, etc  
650 0 |a marketing - Handbooks, manuals, etc  
700 0 |a Woll, Jeff  
740 0 |a The little blue book of advertising 
999 |a 0000130753