APA Citation

Lance, S., & Woll, J. (2006). The little blue book of advertising: Fifty-two small ideas that can make a big difference. New York, NY: Protfilio.

Chicago Style Citation

Lance, Steve, and Jeff Woll. The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a Big Difference. New York, NY: Protfilio, 2006.

MLA Citation

Lance, Steve, and Jeff Woll. The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a Big Difference. New York, NY: Protfilio, 2006.

Warning: These citations may not always be 100% accurate.