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| LEADER |
00781pamja2200241 4500 |
| 001 |
0000076983_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153450.0 |
| 020 |
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|a 9780073381091
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| 037 |
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|a Landasan
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5823
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| 100 |
1 |
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|a Belch, Geroge E.
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an intergrated marketing communications perspective
|c George e. Belch & Micheal A Belch.
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| 260 |
|
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|a New York, NY:
|b McGraw Hill /Irwin.,
|c 2009.
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| 300 |
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|a xiii; 838 p.:
|b ill.col;
|c 28 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 611 |
2 |
0 |
|a Advertising
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| 650 |
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0 |
|a Sales Promotion
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| 651 |
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0 |
|a Communications in marketing
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| 700 |
0 |
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|a Belch, Micheal A
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| 740 |
0 |
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|a Advertising and promotion
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| 999 |
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|a 0000130696
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