Advertising and promotion : an intergrated marketing communications perspective
| Main Author: | Belch, Geroge E. |
|---|---|
| Other Authors: | Belch, Micheal A |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw Hill /Irwin.,
2009.
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| Subjects: |
| Physical Description: |
xiii; 838 p.: ill.col; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073381091 |