Advertising and promotion : an intergrated marketing communications perspective

Main Author: Belch, Geroge E.
Other Authors: Belch, Micheal A
Format: Open Shelf
Published: New York, NY: McGraw Hill /Irwin., 2009.
Subjects:

KPM SERI ISKANDAR

Call Number: HF 5823 2009
Accession Item Category SMD Status Due Date Notes
0000130696 OPEN SHELF BOOK AVAILABLE