Essentials of contemporary advertising
| Main Author: | Arens, Williams F |
|---|---|
| Other Authors: | Shaefer, David H, Weigold, Micheal |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill /Irwin,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiv; 558 p.: ill.; 28 cm.. |
| ISBN: |
9780073380971 |